How to Sell SoftwareOctober 26, 2008
Selling software is a very interesting process. It so happens that its really not just about telling interested parties about all of the features that you have and how using the software can make life so great. Yes, this is part of the process too. But, the reality is that all this will do is get people interested in your product. There are so many other factors that come to play in selling and it would be difficult to talk about them all.
However, I will say that not only is it very important to tell potential customers how using your software will make their life better, but you also have to let them know how disappointing and difficult their life will be if they don’t buy your products. Most people will do more to avoid the negatives resulting from not buying than they will do to gain the positives from buying.